Celebrate NBA Season Tip-Off on ESPN with PopUp Bagels

The NBA on ESPN is happening now and ESPN is inviting fans to take a bite of the season opener action with a tasting experience that celebrates the flavors of fandom. Ahead of the marquee NBA doubleheader on ESPN on Oct. 22, fans are invited to the New York PopUp Food Court at PopUp Bagels as the network gears up for a night of action as the New York Knicks take on the Cleveland Cavaliers. 

ESPN will collab with PopUp Bagels at their 7 Penn Plaza location, right next to Madison Square Garden, for a true New York tasting experience. To celebrate the Knicks and Cavaliers opening game, fans can enjoy a team-themed bagel menu, selecting either the New York Knicks combo (everything and plain bagel + scallion schmear) or the Cleveland Cavs combo (sesame and poppy bagel + plain cream cheese.) Special appearances by ESPN talent, ESPN mascot, App-E, and a local marching band will rally fans as they gear up for the games.

Tune in to the NBA season openers on ESPN beginning at 7pm ET.