THE ARt OF BEAUTY: An Augmented Reality Experience

Shop with Google and PAT McGRATH LABS today announced they’re hosting an augmented reality pop-up experience that will integrate PAT McGRATH LABS’ collection with Google’s AR technology. The event – open to the public Oct. 20-22 – will educate guests on new ways to shop for beauty products using AR.

The three-day experience, entitled “THE ARt OF BEAUTY: An Augmented Reality Experience” will invite guests to virtually try on Pat McGrath’s signature lip products and Mothership eyeshadow palettes using Google’s AR Beauty tools, shop the collection, get glam with a Pat Mcgrath showteam member and enjoy free product giveaways.